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'It Shines God's Love': New Report Highlights How and Why Evangelicals Give


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A recent report titled The Generosity Factor: Evangelicals and Giving found that 74% of evangelicals gave to their church at some point during the last year. The authors of the study also pointed out areas of concern when it comes to the issue of generosity among believers. 

"We had 19% who gave nothing whatsoever," Ron Sellers of Gray Matter Research & Consulting told CBN News. "Nothing to church. Nothing to charity. So, one of out of every five evangelicals is simply not a giver, at least not in the last 12 months."

Grey Matter Research & Consulting along with Infinity Concepts explored the giving habits of evangelicals over a year's time.

"We found that among evangelical Protestants, 74 percent give to their church or to a church," said Sellers. "Fifty-eight percent give to charity outside of church, and that could be a Christian ministry. That could be a secular charity. Only 51% give to both church and charity."

According to the study, on average, an evangelical gave $1,923 to church and $622 to charity over the last year, for a grand total of $2,545. 

Sellers said that while many Protestants believe in the Biblical principle of tithing, few come close to it in their giving.

"Only 13 percent were giving away at least 8 percent of their estimated income," said Sellers.

"God commands I give a tithe back to him and the best place that I can see to do that and he commands the place where we're fed spiritually and that would be the local church," said Dave Bodnar of Virginia Beach, VA.

Sellers also pointed out that a significantly higher rate of giving came from those who regularly read the Bible and attend church.

"We found a very significant, substantial and consistent difference in giving patterns, no matter how it's measured, whether they give, how much they give and how generously they give compared to their own means, according to how involved people are in their faith," Sellers explained.

Eighty-six percent of those who attended church at least once a month, in person or online, gave, compared to 42 percent who attended less than once a month.  

And for those who read the Bible each week, giving was at 400 percent higher than those who rarely or never opened the book.

Dr. Corne Bekker of Regent University's School of Divinity says giving is often tied to gratitude.

"I think there's a deep connection here because ultimately gratitude is not only when we understand what we've received but the ability to then extend that gratitude to others," Bekker told CBN News. 

And that can be expressed in a variety of ways.

"Often it's giving either to mission or other humanitarian organization such as feeding the poor or taking care of those people that are indeed destitute," said Bekker. "And we have to remember that this is not something for Christians or Evangelicals that is apart from our faith. It is central to us."

A large number of people who were interviewed for the study support three or more charities outside of their church.

That's generosity for which the Salvation Army is grateful. "The American public stepped up in a wonderful way to support the Salvation Army during the pandemic," said the charity's Commissioner Kenneth Hodder.

"It doesn't surprise me that when people believe that the Lord Jesus Christ has changed their life that they're willing to give in support of the Salvation Army and other organizations to ensure that others have that opportunity as well," said Hodder.

And while the study found that half of evangelicals give less than 1% of their annual income, those who do so see it as rewarding and fulfilling.

"There's a need out there and we just receive blessings back that we can't begin to measure," said Ruth Elliott of Virginia Beach.

"It shines God's love," said April Wagner of Virginia Beach. "It's really just about showing God. You can say you love God, but practically, when you're physically doing things, you're giving, you're blessing people, you're helping those in need. That's exactly what Jesus did."

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About The Author

Charlene Aaron

Charlene Aaron serves as a general assignment reporter, backup news anchor, and co-host of The Prayerlink on the CBN News Channel. She covers various social issues, such as abortion, gender identity, race relations, and more. Before joining CBN News in 2003, she was a personal letter writer for Dr. Pat Robertson. Charlene attended Old Dominion University and Elizabeth City State University. She is an ordained minister and pastor’s wife. She lives in Smithfield, VA, with her husband.