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Love That Endures For All Time

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Have you ever felt your love for others growing thin during stressful times? That’s when we need to remember that love is a decision, not a feeling, and we choose to love.

In , Jesus tells us to persevere in our love for God through difficult times:

“Because lawlessness will abound, the love of many will grow cold. But he who endures to the end shall be saved.”

He then says:

“And this Gospel of the kingdom will be preached in all the world as a witness to all the nations, and then the end will come” (v. 14)

As believers, our goal is to see the Gospel preached to every nation, and our motivation is love. So why will the love of many grow cold? During times of lawlessness and persecution, there’s a natural tendency to stop loving. However, that is precisely when God wants us to claim whole nations for His kingdom by sharing His love in word and deed.


Let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.

We don’t want to lose a great harvest because we have grown weary.

So how do we get love that perseveres? This can only come from God, who is love (see ). And tells us,

“God so loved the world that He gave His only begotten Son.”

Get rid of wrong thoughts so you don’t react based on old ways of thinking—out of fear, loneliness, or lack. There is no limit to His love, grace, and provision.

Paul writes in :

God, who is rich in mercy, because of His great love with which He loved us, even when we were dead in trespasses, made us alive together with Christ.

If you feel rejected or anxious, capture every negative thought and put it under the dominion of Jesus.

In , Paul prays:

that you, being rooted and grounded in love, may be able to comprehend with all the saints what is the width and length and depth and height—to know the love of Christ which passes knowledge; that you may be filled with all the fullness of God.

Love is not just an attribute of God; it is His very essence, and He pours it into us.

His love is infinite, timeless, and unchanging. It is so big, it includes all people for all time—even those you may be tempted to hate. He died for them. And tells us,

Walk in love, as Christ also has loved us and given Himself for us.

If we tap into this on a daily basis, the love of Christ will give us strength for the impossible. Our hearts will never grow cold or weary, and we’ll see the Gospel go into all the world. God bless you.

Scripture is quoted from the NKJV. 

© Copyright Gordon Robertson

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About The Author


GORDON ROBERTSON is President and Chief Executive Officer of the Christian Broadcasting Network, as well as a member of CBN’s Board of Directors. He is also President of Operation Blessing, CBN’s humanitarian organization; and Chancellor of Regent University. The son of Pat and Dede Robertson, Gordon graduated from Yale University in 1980 and earned his Juris Doctor degree from Washington and Lee University in 1984. He then practiced law in Norfolk, Virginia, for 10 years. In 1994, Gordon had a profound encounter with the Lord and moved to the Philippines, where he established CBN Asia. The

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